So I have a confession to make, I’m a complete colour geek. In fact, when Pantone announced their colour of the year for 2014 I actually stayed up until 1am to catch the news. It’s sad but true. Thankfully I wasn’t disappointed because the colour they chose is gorgeous – Radiant Orchid.

“Radiant Orchid blooms with confidence and magical warmth that intrigues the eye and sparks the imagination. It is an expressive, creative and embracing purple – one that draws you in with it’s beguiling charm. A captivating harmony of fuchsia, purple, and pink undertones, Radiant Orchid emanates great joy, love and health.” – from the Pantone website.

Historically speaking Pantone’s colour of the year choices have made major impact on fashion, home decor, and even graphic design. (Remember Honeysuckle in 2011, and Emerald Green last year; Pantone called it). At the recent fashion previews for Spring 2014 Radiant Orchid was spotted on the runways at both Max Mara and Missoni, which almost guarantees it will trickle down to mass market fashions as well. 

Personally I’m loving this new hue, it’s about time that we see something fresh and vibrant hit the fashion scene as opposed to the deep jewel tones and heavy makeup that has been popular for the last few seasons. A nice bonus; purple is one of the most universally flattering colours out there, so this really is a trend that everyone can participate in. If you have fair skin, lean towards cooler lilac based colours, and if your skin is darker pick a deep rich shade of orchid.

So what’s the best way to wear this new hue? If you are feeling bold you can wear it all-over, but I will probably lean towards a few statement pieces in Radiant Orchid. I’m already envisioning skinny jeans, with a  light orchid coloured cardigan, and a cluster of vintage broaches (maybe a beehive too?). Or maybe I’ll get a nice cross-body bag in a deeper orchid shade and pair it with my spring/summer dresses. For me the key to participating in a trend is to balance my investment. A good bag will be with me for a long time so I can splurge, if I decide to go for Radiant Orchid pants though, I’ll probably get a budget friendly pair.

Not sure what shades play well with Radiant Orchid? You are safe working with navy, brown, or even a deep violet. If you want to create a real statement with your outfit consider pairing it with teal, turquoise, or last year’s favourite; emerald.

If you still aren’t convinced or ready to go all out with the trend, how about starting with your makeup? This is a great colour to wear on your lips or tips – in fact you might be able to do both for a polished monochrome look. However you style it, do give this trend a try, and then tweet us a pic – we’d love to see what you came up with!