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money saving tips

Smart Cookies: Sandra Hanna’s Top 10 Tips for Saving Money

FAM, self By February 20, 2013 Tags: , , , , , , , , , , , , , , , , , , 1 Comment

February is my least-favourite month.  And not just because the only time I was ever dumped was on Valentine’s Day.  Daft cow.  Anyway, holiday bills are still flowing in and the Canadian and US governments are all talking about budgets and fiscal responsibility.  Ugh.  But where finances and family budgeting used to be considered ‘I wish I were an ostrich’ words, Sandra Hanna, co-founder and CEO of Smart Cookies has turned me around.  In sharing her top 10 tips for saving money, she suggests throwing out the term ‘budget’ (too much pressure) and finding hidden ways to save money – making it into a game.  She had so many tips I couldn’t write them fast enough.  I was so inspired and challenged to take charge of my finances.

A Smart Cookie’s Tips on How to Save Money

1.  Sell things you don’t need.  Along the ‘game’ lines, we’ve had a blast taking photos of items and being creative with descriptions.  Taking interesting photos and using terms like “Pottery barn-style dresser” and “shabby chic” can get an item sold quickly.
2.  Instead of heading to the store constantly, save time and money by using food you already haveSupercook.com and Myfridgefood.com will give you recipes with items that you have on hand (and may be craving…)  The recipes they suggest may also get you out of a rut and help your kids to expand their culinary horizons.
3.  Cardswap.ca is a gift card swap so that you can mail in a card you’ll never use and replace it with either cash or a card you need.  While Aunt Betty was kind in giving you a giftcard for a movie, the extra dinner and childcare costs make it not so budget-friendly.  Swap it for something like a new slowcooker – and save even more on comfort food.
4.  Search for the hidden money in your household.  This can be a fun one for children too.  Turning off lights, using Tide Coldwater to save on hot water bills and making a fire instead of turning up the heat can be fun as well as rewarding.  PGeveryday.ca is a great resource for coupons on products you use all the time.
5.  Hair schools provide a great inexpensive alternative to pricy salons.
6.  Rent, don’t buy expensive clothes.  If you live in the US, Rent the Runway. Enter your zip code, size and event date up to 6 months in advance and our calendar will help find available dresses and accessories. You can book rentals for a 4 or 8 day period.  In Canada?  Rent Frock Repeat. They send you 2 sizes to ensure a good fit.
7.  Choose your apps wisely.  Purchasing apps can be fun – .99 cents here, $2.99 there.  It can add up.  Buy when they are free or on sale – with  Freeappaday.com and Appminer.com and make sure you try the free versions first to ensure you will actually use them.
8.  Apps like www.groceryzen.com allow you to eliminate impulse grocery buys by organizing your grocery list aisle by aisle. (And you won’t forget the milk).
9.  Control your own Entertainment: Vimeo lets you live stream your apple TV and curate your own content.
10.  Save your time (and money) by never waiting on hold with Gethuman.com

One of the key changes I have made is registering for Mint.com, an app and website that tracks my bank accounts, credit cards and budgets.  (Why, exactly did I think $50/month was adequate for clothes?  Funny joke..)  It takes a bit of investigation to realize that your information and passwords are secure, but once you make the leap, you will never be in the dark about your spending patterns.

Sandra’s other inspiration?  Respect moms.  Whether you work outside the home or focus on saving money inside the home (or both), Moms are a very powerful bunch in the financial and budgeting world.

Jill Amery was given the opportunity to interview Sandra Hanna as part of the #PGMom program through Proctor and Gamble.  As always, her opinions are her own.

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brand ambassador

On being a brand ambassador

grow, LIVE By November 17, 2012 Tags: , , , , , , , , , 2 Comments

As my readers know, this is a magazine – not a blog.  From time to time I (as the publisher) feel the need to pontificate.  (Hopefully with wit and good grammar.)  Hold your tongue  – you readers with hefty English degrees..  This one is  ‘on being an ambassador’ (and I’m one for writing like I speak).

I was invited to an overview of P&G products.  Having been a McDonald’s All-Access Mom I know what it means to align yourself with a brand.  (Insert nail biting here).  You must know everything about the company and it’s practices – often more than the employees or executives.  You must field questions via social media, be honest on camera and willing to put in 14-hour days.  You must be an investigative reporter with discerning questions (without being kicked out of the program entirely – for what good would that do?).

I admit that I hesitated.  The McDonald’s experience was more than I had bargained for and yet I discovered a company and culture that were incredible.  And then I was asked to be a P&G Mom.  Who was I to demerit another ‘huge’ company based on rumour and social media pressure?  But the term ‘ambassador’ has certain responsibilities.  I agreed to see what they had to say.  I knew that given my experience, I was able to ask the right questions.  I was willing to take the social media heat.

So I went.  And I am so thrilled I did.  Of course I’m a ‘Four Season’s girl (they hosted it there) and love trying new products (which many of us have donated and have been sent to Hurricane Sandy victims in New York with the help of Coach USA).   But there was more.  More good.  More positive.

The executives I spoke to about toxicity and environmental responsibility emailed me back the next day (on a Saturday) with specific answers.  The PR folks were proactive in addressing my concerns.  Other executives from Proctor and Gamble delved into my mind, looked into my eyes over dinner – and they REALLY wanted to know how I felt about…  laundry – not just their laundry products.  I felt as if I could make an impact.  If I am honest, open and transparent – when I bring concerns from my readers to the appropriate people – perhaps I / we can help guide the direction of the company.  I really believe this is what P&G had in mind with the program.

On the big day of the conference, P&G hired a moderator to get feedback from real moms on so many of their products.  That’s corporate responsibility.  That’s smart.  (It also gives them a huge savings on big-idea consulting.).  When the McDonald’s executives discussed their program over dinner with the 4 moms involved in the All-Access program, I certainly felt as if we had made an impact.  The CEO took handwritten notes. He asked a hundred questions.  (And only a portion of our feedback was positive. But they didn’t want to hear the positive stuff.)  They wanted the moms’ perspective on what needed to be changed to make them a better company.  They know what they do well.  They want to be better.  And as true ‘ambassadors’, we were in a position to tell them.

That’s what an ‘ambassador’ means.  You need to know more about the company than most of the employees.  And be willing to be smart and mature on social media.  You need to think outside the box.  To seriously consider negative feedback from social media and take a risk to get the real answers.  You need to meet the people behind the company – the chemists and farmers and salespeople.  This is why companies are paying attention to Mom ambassadors.  That is what will propel the profession and help the public connect with the brands.  And that is why any time we agree to the role of ‘ambassador’, it is a big job.  A big responsibility.

From what I have heard and read so far, I am very much an ambassador.  But I chose to get my BA in theatre and politics – not in chemistry or sales – and I cannot learn all of these arts in a few days.  So I invite all of my readers – just as I did as a McDonald’s All-Access Mom – to ask questions.  You know more than I do about your own experience as a Mom and a professional – and as an ambassador, I am simply a conduit to extracting honest and relevant answers.  We’re all parents.  We all want healthy, happy kids.  Ask me.  I assure you I will get the answers.  That’s what an ambassador does.

 

 

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