I’m not really a coffee snob. Well, I didn’t used to be anyway. I was sent a lovely package of coffee beans from Ethical Bean Coffee, and I’m pretty hooked. Not only by the taste (Rocket Fuel was a fav), but by the whole experience. A gorgeous handwritten letter talking about Moms and coffee, a ribbon on the box, and a great socially responsible story. I must share an excerpt from Aaron’s beautifully penned letter (their Director of Coffee): “New moms, experienced moms, it doesn’t matter – often can do it all. (Coffee is) a reason to gather, a moment to pause, all the while strapping one’s mind to a finely honed edge. And as we both know, every little bit counts.” Wow. This is from a guy. Who obviously understands.
It’s fairtrade certified, and organic. There are no pesticides, and the company donates partial proceeds to the two Guatemalan organizations (Project Somos and Child-Aid) from sales in the month of December. Tastes good and you feel good. Time for a coffee break.
Yes, Ethical Bean is awesome. I had the pleasure of reviewing it myself for London Drugs, with a factory tour. You can check out the video featuring Aaron’s unquenchable coffee knowledge here: http://greendealblog.blogspot.com/2010/07/whats-green-deal-with-fair-trade-coffee.html
Their Decaf is my fav…especially since it is naturally decaffeinated using the water method.