Usually when I try super eco-friendly products I have a gut feeling that they won’t work quite as well as toxin-laden, heavy-duty, disease-causing products will. I know you agree with me. Well, folks – I think we’ve hit a turning point. Last week I took my boys to Nova Scotia and showed them the sights of my hometown. After a gorgeous Remembrance Day ceremony, we ended up on Citadel Hill (where else) and explored the museum. citadel-hillGood thing we took our photos atop canons and around the stunning brick walls before the boys got the idea to barrel roll down the grassy hill… 27 times. They had a blast, and I kind of convinced myself that the grass stains would Never. Ever. Come out.

rolling-down-hillYou know I love laundry. And really wanted to see if this fancy eco-friendly Tide could get out the worst stains I’d ever seen. So I went and bought some.

grass-stained-jeansAre you ready? Well it worked. Perfectly. I know – you wanted a longer story, but the stuff worked the first time! If you’d like to try it too, we have a coupon code for you to use.

clean-jeansSo get this:

1. Tide Purclean uses 65% bio-based ingredients
2. The formula is made with 100% renewable wind power electricity and also made at a zero manufacturing waste to landfill site.
3. The bottle is made from 25% post-consumer recycled materials.
4. It comes in 100% recyclable bottle.
5. It cleans as well as Tide Original liquid at stain removal, whiteness, color care, and the ability to clean in energy-saving cold water.

So look! You don’t have to compromise green for clean.

nelly-furtado-tideTo celebrate this step in the right direction, Tide has partnered with WWF-Canada to support its “Count For Nature” movement, which encourages Canadians to help wildlife thrive by taking action to benefit nature. They even partnered with Nelly Furtado to encourage people to take action! (She wasn’t on Citadel Hill doing barrel rolls though).

“As a parent, I consider the products, and their ingredients, that I use at home and with my family, as well as making sustainable choices whenever I can. This includes how we conduct our laundry—washing with cold water, limiting the amount of loads per week and choosing the right laundry detergent,” said Furtado. “I’m thrilled that a brand I trust, like Tide has created an environmentally-friendly laundry detergent that actually works, but is also gentle on fabrics. I’m honoured to team up with them as they launch NEW Tide purclean and work with Tide to bring attention to WWF-Canada’s Count for Nature movement, and invite Canadians to take action with me.”

How can you take action?

1. Plant native plants (the ones that grow readily in your area without loads of water and fertilizer).
2. Participate in a shoreline cleanup
3. Protect species at risk

We’re a nation connected to and by nature. It sustains us, captivates us and is an important part of our identity. Yet, threats such as climate change, pollution and habitat loss are affecting the wildlife and wild places we value and depend upon.

I think my #CountForNature action should be mailing Citadel Hill a bunch of grass seed to cover the spots my kids barrel-rolled through!

I’d love to hear yours, though, and until Wednesday, November 30, 2016 at 11:59PM EST, every time someone tweets to @Tide, sharing an action they take to help nature, using both #purclean and #CountForNature, Tide will donate $1 to WWF-Canada’s “Count For Nature” program!

Disclosure: This post was made possible by Tide purclean. All barrel-rolling, grass stain removal and love of laundry are purely of my own valition.

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