Generation Z is defined as people born from the mid-1990s to the early 2000’s and makes up 25% of the North American population, making them a larger cohort than the Baby Boomers or Millennials, and we have made a 2018 gen z gift guide in their honour. These kids are growing up in a world not defined by geographical borders, where influencers are bigger celebrities than movie stars, and where dating is more likely to happen in a group than one on one. There is also a ton of brand loyalty, mem fandom, and a deep dedication to saving the planet. Here are our picks. For the record, I ran them by my 2 Gen Z boys and got a double thumbs-up. I learned so much from Trendera at the Beaches Resorts Social Media on the Sand Conference and needed to share! Oh – and a few contain affiliate links, allowing us to keep running this site and bringing you great editorial.